Sam Phenix

Sam Phenix

Phenix Consulting，Strategic Consultant

I am a strategy consultant and advisor in the display technology and AV industries, with over 25 years of experience spanning engineering, business development, and corporate strategy. I've led innovation at the intersection of technology and market adoption, driving product vision and execution at globally recognized companies including Leyard, Planar, Intel, Dell, and Barco across professional display markets.

Today I partner with clients and partners on product development, innovation roadmaps, strategic partnerships, and investment opportunities, bringing a collaborative, forward-thinking approach to solving technical challenges and unlocking new business value.

I contribute actively to the AV and display communities through leadership roles: I serve on the board of frame:work and have served as Chair of the AVIXA Board of Directors and as a director at large for the AVIXA Foundation. Within the Society for Information Display, I currently serve on the Board of Directors as Chair of Community Engagement and hold several committee roles.

I'm a frequent speaker on display technology, innovation strategy, and the evolving role of AI in AV. Recognitions such as NewBay Media's Industry Innovator (2017) and AVIXA's Women in AV Award (2018) reflect my commitment to shaping the future of professional AV and industry engagement.

Display 101

Abstract：

Displays 101 is your essential introduction to the world of displays, designed primarily to give industry newcomers, early-stage PhD researchers and first-time attendees at ICDT a broad foundation and insight into the exciting and fast-moving world of visual displays.

This session will take you through the fundamentals—covering everything from the history, fundamentals and evolution of display technologies and applications to the cutting-edge innovations shaping the future.

Whether you’re a newcomer who is a little bit lost and seeking to find your way around the sector, or highly experienced and specialised but needing to broaden your perspective, Displays 101 will provide the knowledge and connections to set you on the right path.

Created and delivered by the ideal team – Ian Underwood and Sam Phenix, known as Ian & Sam.