Xiongping Li
Xiongping Li Tianma Microelectronics Co., Ltd, Vice General Manager of R&D Center, Chief Expert Dr. Xiongping LI serves as Vice General Manager and Chief Expert of the R&D Center at Tianma Micro-electronics Co., Ltd., and also holds the position of Chairwoman of the Vehicle Display Technology Committee of the Beijing Chapter of the Society for Information Display (SID). With nearly 18 years of dedicated experience in the display industry, she has been mainly engaged in the development and research of new display technologies, including the R&D of new technologies for intelligent cockpit displays. The new automotive technologies developed by the team led by her have won dozens of provincial, municipal and industry awards, such as the Shanghai Excellent Invention Award, SID 2023 Best Automotive Display, SID 2024 Best LCD-based Technology, and SID 2025 Best Automotive Display. Additionally, the team has filed and obtained authorizations for dozens of invention patents. She has planned, presided over and led the development of a series of new display technologies for the automotive sector at Tianma, and successfully applied these technologies to commercial products, effectively boosting the technological competitiveness of Tianma Group in the automotive product field. Since 2020, Tianma has maintained the global No.1 shipment volume in the fields of automotive pre-installed TFT displays and automotive instrument displays for five consecutive years. The In-depth Analysis of New Automotive Display Technologies: From Principles and Parameters to Application Implementation Abstract： This lecture is themed The In-depth Analysis of New Automotive Display Technologies: From Principles and Parameters to Application Implementation. It focuses on the evolution trajectory of automotive display technologies, dissects the principles, key parameters and vehicle scenario adaptation requirements of core technologies such as LTPS LCD, flexible OLED, and Mini/Micro-LED, and elaborates on the implementation logic of cutting-edge technologies including AI empowerment, AR-HUD and naked-eye 3D. Combined with mass production cases of automobile manufacturers, the lecture builds a full-chain knowledge bridge connecting technical principles, parameter indicators and industrial applications. It also compares the differences between automotive display technologies and consumer-grade ones, and looks ahead to future trends such as holographic displays, thereby providing engineers, designers and automotive industry practitioners with a technical reference that is both in-depth and practical. The core highlights of the lecture include: 1. Deciphering the parameters of automotive-grade display technologies and bridging the full link from technical principles to mass production implementation 2. Conducting an in-depth analysis of three core technologies: LTPS LCD, OLED, and Mini/Micro-LED 3. Comparing the differences between automotive and consumer-grade displays, with a focus on the key indicators for adaptation to automotive-grade environments 4. Showcasing mass production cases of automobile manufacturers to facilitate R&D and application selection for automotive displays 5. Exploring new breakthroughs in automotive displays empowered by AI, and looking ahead to the future trends of holographic and 3D displays |
