From Smart TV to Intelligent TV

From Smart TV to Intelligent TV

Currently, the TV industry is undergoing a period of profound transformation, facing challenges such as market contraction, diversified user demands, and rapid technological evolution. A new generation of intelligent technologies, represented by large language models and generative AI, is injecting transformative momentum across the entire industry chain, driving the evolution of television from a traditional content display device into a brand-new intelligent terminal. In this session, we will explore the opportunities and challenges brought about by this transformation, the key capability factors that define AI TVs at different levels of intelligence, and the outlook for diverse future application scenarios.