从智能电视到智慧电视

从智能电视到智慧电视

当前，电视行业正处于深度变革的关键时期，同时面临市场萎缩、用户需求多元化，以及技术快速迭代的态势。以大模型、生成式人工智能技术为代表的新一代智能技术为电视行业注入了全链路的变革动力，推动电视从传统的内容显示设备转向全新的智能终端。我们将阐述这一变革对电视行业带来的机遇与挑战、AI电视在不同智能化水平的关键能力要素以及对未来多元化应用场景的展望。

From Smart TV to Intelligent TV

Currently, the TV industry is undergoing a period of profound transformation, facing challenges such as market contraction, diversified user demands, and rapid technological evolution. A new generation of intelligent technologies, represented by large language models and generative AI, is injecting transformative momentum across the entire industry chain, driving the evolution of television from a traditional content display device into a brand-new intelligent terminal. In this session, we will explore the opportunities and challenges brought about by this transformation, the key capability factors that define AI TVs at different levels of intelligence, and the outlook for diverse future application scenarios.