蒋贝贝

蒋贝贝/Bella

奥维睿沃商显事业部高级研究经理,在行业研究领域已有三年工作经验,目前主要负责数字标牌和商用电视的市场研究。

I am a senior research manager in AVC,and has three years of working experience in thefield of industry research.At present, I am mainly responsible for the market researchof digital signs and commercial TV.


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新时代、新机遇——商用显示助力零售市场数字化转型


2021年是零售行业艰难的一年,疫情周期的不确定性和反复,导致部分零售企业难以为继,寻找新的发展模式已成为行业内的共识。而数字化时代已然到来,零售市场的数字化转型势在必行。那么在新的时代中,商用显示产品是如何链接人、货、场的呢?零售市场的数字化转型又为商用显示产品带来多大的市场空间呢?



New Opportunities in the New Era- Commercial Display Pushing Forward Retail Market Digital Transformation


Itwas a difficult year for the retailindustry in 2021.The repeatability and uncertainty of the epidemic cycle made someretail enterprises unsustainable, so finding a new development model had becomea consensus in the industry. The digital age has arrived, and the digital transformationof the retail market is imperative. So in the new era, how do commercial displayproducts link people, goods, and fields? How much market space does the digitaltransformation of the retail market for commercial display products?


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